Price Comparison Projects

Skapiec

Channel launch, feed integration, mailing campaigns and campaign analytics.

LaunchPrimary signal
01

Challenge

Launch and monitor a comparison channel with promotional activity.

02

Analysis

Traffic analysisCampaign analyticsFeed requirements
03

Solution

Channel launchFeed integrationMailing campaigns
04

Implementation

Campaign analyticsTraffic analysis
05

Results

Channel launched and monitored
06

Lessons learned

Promotional channels need traffic quality checks
07

Technologies

SkapiecFeedsMailing