Leroy Merlin Marketplace
Marketplace launch from scratch, Mirakl integration, catalog work and Retail Media.
01
Challenge
Launch a new marketplace channel from zero and turn it into a working sales path.
02
Analysis
Business potentialMarketplace requirementsDocumentationCategory mappingRetail Media potential
03
Solution
OnboardingMirakl integrationProduct catalogParametersRetail Media campaigns
04
Implementation
Advertising optimizationMarketplace developmentProduct data QASales monitoring
05
Results
270,000+ PLN turnover in first 5 monthsSuccessful launch from zero
06
Lessons learned
Marketplace launch is a business and data project at the same timeRetail Media works best after catalog quality is stable
07
Technologies
MiraklSellasistRetail MediaFeeds