Performance Marketing Projects

Ceneo Ads

Campaign management and ROAS optimization for Ceneo.

ROASPrimary signal
01

Challenge

Manage performance inside price comparison traffic.

02

Analysis

CPCTrafficSalesProduct performance
03

Solution

Campaign managementROAS optimization
04

Implementation

Budget monitoringPerformance analysis
05

Results

Ceneo advertising managed and analyzed
06

Lessons learned

Price comparison ads depend heavily on pricing competitiveness
07

Technologies

Ceneo AdsAnalytics